With over 10 years experience in web development The Design Fly’s skill set has increased in tandem with the speed of internet connections. Our ability to recognise the webs capabilities and the demands of our clients has enabled us to continually and consistently serve our client base. The introduction of ecommerce, flash and video streaming now seems a far cry from the days of dial up connections. The developments over the next ten years are something that we look forward to with great gusto.

Our goal is to provide the complete solution for any prospective client and as such we like to ensure that any site we have built, we look after from a technical perspective.

The Design Fly own and maintain our own email and web hosting servers. Most of our bespoke solution is Microsoft based and our servers (mail and web) are run on this platform. As http load balancing servers our server offers a higher availability for the web pages hosted. The low density site count per server reduces the need to CPU throttle; each site is therefore served in a timely manner. The server has 100% uninterrupted power and network availability and 98% guaranteed up time. Critical updates and service pack installs are made after midnight, whenever necessary.

Intranets, sales forecasters, product databases with thousands of products are all a part of what we have been commissioned to develop. Much of our work is web based, meaning that global secure access is a defining feature. Work has involved ‘stand alone’ applications including point of sale applications (with hand held barcode scanners and printers that adjust stock accordingly) and intranets that have existing within Virtual Private Networks.

Many of the people who have approached us for ecommerce development have the following pre-requisites; security, control and traffic:

• Security over the web is paramount and integrated into all of our systems, we supply secure login details (username and password) and have the capability of tracking which pages have been accessed by whom and at what time. Accountability and the ability to track work load made easy;
• Control over the stock items in any shop is fundamental to business operations. We have our own bespoke Content Management Systems (CMS) that enable clients to not only upload new products but also whole new products ranges. These changes seamlessly integrate into the existing graphical layout of the site.
  

The demands of a successful marketing campaign mean that we have to supply sales promotional literature in conjunction with any web based promotional work.

From time to time we get calls from people who are confused over some issues surrounding their own projects or are working with another company and would like some advice. We have acted as consultants on many occasions. We offer advice that is accurate to how we feel can best serve your particular business requirements. This doesn’t mean that we load the answers to make us a quick buck or sign you up with us. We look to develop long term partnerships with our clients and we like to think that they see us as an extension of their team.

The Design Fly has the capability of managing email campaigns from a small scale to many thousands of recipients. We have successfully been able to send out to a clients existing list, tracking open and click through rate; enabling clients to gauge their ROI (Return of Investment).

The software that we have developed to manage email marketing campaigns is Defero. The Design Fly can help you to conceive and create an email ‘creative’ that you can send out to existing or new clients. Identifying the landing pages on the web site and how best to convert the flow of traffic into sales is all part of the process.

The tracking element of Defero has defining features such as tracking not only the open and click through rates of a campaign but also documenting which pages of your site visitors looked and stayed on the most. This aspect has proved to be highly valued by customers and we have helped businesses manage successful email direct marketing (EDM) campaigns.

Our portfolio includes design for:

• logo
• exhibition
• stationary
• brochure
• animation (for TV)
• and illustration
  

Establishing an identity for your corporation that reflects what you do and how you do it, is something that we take great pleasure in creating. We have designed logos that make companies proud and re-affirm their status with their own clients.

We have been optimising sites for a number of years now and the focus of our work is directed at maintaining and staying abreast of the changes that are required for optimisation.

The initial stages of the planning are centred on the content of the site and the target markets that clients wish to target. By analysing content we specify content changes and the deletion or addition of content that will enable sites to climb up the search engine pages.

We highlight what is a realistic goal and agree with clients prior to any campaign launch what are achievable goals. This then gives measurable targets. In a nutshell we do not proclaim to achieve number one status on all search engines for any one search term (although in many cases we have attained top listings); however, we do guarantee improved placing.

After scrutiny of the site we work in close conjunction with clients to ensure that the pages are streamlined and at their optimum in order to be indexed.

We then look at the existing market place and any competitor’s strategies and look to see if there are gaps in their strategies that we could exploit and drive our clients higher in the listings.